I recently attended my local SHRM chapter meeting. After years of involvement in other organizations, I decided to give this group a try. It's local, no travel. Cost is low and I get credits for it. At the March meeting, I found myself at the table with a few members of the leadership. There were 10 people at our table and because I simply can't help myself, here are the stats. Not counting me, there was no one using Twitter. No one. Two people using FB and two people using LI. And if body language was any indicator, they aren't robust users. No one had heard of Google Buzz or Wave. No bloggers. No FB fans. Nothing.
I was sharing my findings via Twitter with @JoanGinsberg and @SteveMGHarrison. Both reported similar findings in their local SHRM chapters- a real lack of understanding and involvement in many of these tools. (Joan wrote a wonderful post about it on her blog). I am quite sure that I was the only person in the room tweeting cool COBRA content.
Back to my chapter meeting. I inquired about speakers for the year. Great topics on the calendar -employee relations, benefits, COBRA. Good stuff. But no one is scheduled to talk about SoMe this year. In fact the person putting together the agenda actually said that she didn't have time to learn this stuff. I recounted a story of a candidate I interviewed for a job. I asked her if she needed a copy of the job description. Her response? No, I have a copy on my phone.
Whether you want to or not, this stuff is here to stay. You can't afford NOT to learn it.